"Gettin' Small"

"Gettin' Small": "There was a time when dinosaurs ruled the earth, when the environment could accommodate and support gigantic reptiles. That environment changed. The dinosaurs died. Ants didn’t.

A similarly cataclysmic change continues to reshape the global business environment. The extraordinary evolution of the Web has changed how businesses relate to that environment, and to customers, partners, competitors as it redefines the enterprise. That the pace of this change continues to accelerate poses an increasingly significant threat to any company with too much in common with the doomed dinosaur—better to be more like a swarm of tenacious ants. Better to get small."